Didsburydad's Blog

From the not so mean streets of M20, blog about being a dad, Didsbury and dealing with parental confusion

Product Placement – My Slice of the corporate penny


I have noticed that there is a vogue amongst blogging parents to shoehorn in cheap adverts for tat from a perceived product testing moral high ground. These sometimes unwittingly entertaining blogs turn my Aptamil 3 Toddler Milk for Healthy Bones sour and flatten the flavour in my Hipp Organic exquisitely flavoured vegetable cannelloni that even at 17 months the boddlers still adore. Sometimes they are so see-through that they need a Huggies Sensitive Wipe to gently clear away the taste and and only a Gordon’s Gin with Fever Tree Tonic, Lime and Fresh Ice (available from Tesco) will do.

I understand that our branding profile is brilliant. All new, newish, slightly paranoid parents are gullible punters for anything to ease the day, appease the night and instil greater learning, throwing and communicative skills in our offspring but… I still feel the slight pang of guilt, mixed with pride, when my Mighty-Headed little fella wears his club colours complete with Korean Multinational adorning his chest.

This is not to say Didsbury Dad is advert free. I have a longstanding deal with Fusion Deli on Lapwing Lane to only pay for the things I buy. My car is sponsored by “You Wouldn’t be seen dead in this if you didn’t have children.com” and Didsbury Wife brings me a cup of tea in the evening – but I try to blend this seamlessly between reminding you to click on The Mum and Dad Bloggers Award badge on the right hand-side of the page and vote for me.

There, I feel better now.

Didsbury Dad is GM Free, Caffeine dependent and willing to dance for money.

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