Fitbit, focus groups and the best coffee this side of Mars,
Men are from Mars, women are from Venus. The men had been meaning to move to Venus for ages but y’know what it’s like. They got friendly with a couple of Martians, the deli on the corner just knew how they liked the coffee and although the roof leaked, the plumbing was teenage in its temperamentally challenging behaviour, the car got robbed and the carpet was pre-war it was home and they quite liked the landlord. Why move when it could be worse.
It was only when the women told them about the new sports bars opening up across Venus and refused to even drive through Mars, let alone stay over that the men moved. (Excerpt from “Why most men don’t move, they can’t be bothered”). This is one more reason why I don’t like Focus Groups. You can’t get a decent coffee and bagel in Venus.
Henry Ford (car genius, moral leper) once said (approximately). “If I’d asked the public what they wanted they would have said “faster horses” when asked how he came up with that monstrous micro mess the Ford Ka. I was recently asked to be on a focus group for a new “family friendly” museum and gallery. Family friendly to most dads means no gift shop, free couches and nothing on sale in the cafe over £2.50. This session followed a night when, according to my Fitbit. I slept for 4 hours, 20 mins and was awake 7 times and restless many more between 11.06pm ( Peppa Pig’s Holiday App finally sees off Mighty Headed Boy) and 6.08pm (Sago Mini Pet Cafe buys me 17 minutes of zzzzzzz) when Princess Blondini jabs me in the eye shouting “wake up daddy, moon up.”.
We were asked to consider the facilities a 21st century museum should provide the modern family. My tips were:
1. A car park whose distance is far enough away to make the walk back for whatever vital toy that was left there long enough to speak to friends, check football scores and clear head.
2. No wifi. I love Didsbury Son and long to see the front of his face, not just the top of his hood.
3. A slouching post near the baby change table.
4. A prayer room. I make use of these wherever I can. They are the one place you can be sure no one will bother you.
5. Less interactivity. It sets the bar too high for your own domestic masterclass in multi-tasking ( playing with children whilst watching Sky Sports News).
If they take these ideas on board, don’t thank me – just take the kids out for a couple of hours one weekend morning.